As companies try to build their online presence and customer loyalty, more are turning to blogging. Blogging allows companies to voice their expert knowledge, build customer and media relationships, test ideas and/or products as well as help search engine rankings.
But, is it really possible for just anyone to build a successful blog and following? As business owners are becoming interested in blogging and learning how to harness it's power, many top executives are trying to determine how to handle blogging within their corporate structure.
To be effective, blogging should be done at least 5 times a week, if not more. Most executives don't have that kind of time, nor do they want to be bothered with the task of blogging regulary. So how does one leverage the power of the blogosphere without the time commitment? Easy. Hire a blogger for your company. Whether you hire an in-house employee or a contracted professional, a blogger of your own can be well worth the investment. Imagine, you could have a dedicated blogger who is constantly writing, sharing and answering back to your customers. Your blogger can interview key personnel within the company or they can develop their own content to post. Not only can your blogger write and post content for you but that person could also double as your in-house Social Network Community Manager. Did I loose you there? What I mean is, your blogger can also manage your Twitter, Facebook, Myspace, Youtube and Linkedin social networks. Having a dedicated person who can really focus on your online marketing and branding is worth its weight in gold.
To be effective, blogging should be done at least 5 times a week, if not more. Most executives don't have that kind of time, nor do they want to be bothered with the task of blogging regulary. So how does one leverage the power of the blogosphere without the time commitment? Easy. Hire a blogger for your company. Whether you hire an in-house employee or a contracted professional, a blogger of your own can be well worth the investment. Imagine, you could have a dedicated blogger who is constantly writing, sharing and answering back to your customers. Your blogger can interview key personnel within the company or they can develop their own content to post. Not only can your blogger write and post content for you but that person could also double as your in-house Social Network Community Manager. Did I loose you there? What I mean is, your blogger can also manage your Twitter, Facebook, Myspace, Youtube and Linkedin social networks. Having a dedicated person who can really focus on your online marketing and branding is worth its weight in gold.
For more reasons why you should hire a blogger (and Social Networking Manager) check out the following books: The New Rules of Marketing and PR and World Wide Rave.
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